Workbronze2021

The Effect of Green Marketing Mix On Green Consumer Behavior and Green Purchasing Decision

Lili Karmela Fitriani · Entin Jumantini · Odang Supriatna · Jaelani Jaelani

6 citations0/0 files storedUniversitas Kuningan International Conference on Social Science, Environment and Technology (UNiSET)

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Environmental Sustainability in Business Consumer Behavior and Marketing Influence Sustainable Supply Chain Management

Abstract

The research explores the effect of marketing mix on consumer behavior to buy environmentally friendly products—this research was conducted on AQUA, a mineral water brand. Green marketing and green product concepts have become the focus of attention from people in business to retaining consumers. Th

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1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern 2008Pro‐environmental products: marketing influence on consumer purchase decision 2007Motivational complexity of green consumerism 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products 1994An Introduction To Green Marketing 2013Consumers' evaluations of ecological packaging – Rational and emotional approaches 2006Green products and corporate strategy: an empirical investigation

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