References

• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
• 2011Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern1,154 cited
• 2008Pro‐environmental products: marketing influence on consumer purchase decision1,032 cited
• 2007Motivational complexity of green consumerism776 cited
• 2006Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products766 cited
• 1994An Introduction To Green Marketing749 cited
• 2013Consumers' evaluations of ecological packaging – Rational and emotional approaches424 cited
• 2006Green products and corporate strategy: an empirical investigation376 cited
• 2014Marketing mix strategies for closing the gap between green consumers' pro-environmental beliefs and behaviors200 cited
• 2017Impact of green marketing mix on purchase intention165 cited
• 2013Impact of Green Marketing on Consumer Purchase Intention137 cited
• 2009Effects of size, market and strategic orientation on innovation in non‐high‐tech manufacturing SMEs129 cited
• 2011Determinants of Pakistani Consumers' Green Purchase Behavior: Some Insights from a Developing Country110 cited
• 2016The influence of green marketing on consumer purchase behavior