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Competitive Marketing Strategy
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Competitive Marketing Strategy (1997)Competitive Marketing StrategyOperations Management (2019)Operations ManagementMarketing Ethics: Enhancing Firm Valuation and Building Competitive Advantages (2016)Marketing Ethics: Enhancing F…A case-based method for service-oriented value chain and sustainable network design (2015)A case-based method for servi…Climbing the value chain (2010)Climbing the value chainValue creation and the UK economy: a review of strategic options (2004)Value creation and the UK eco…Value and information – concepts and issues for management (1999)Value and information – conce…Case Study Research: Design and Methods (1984)Dynamic capabilities: what are they? (2000)External Control of Organizations: Resource Dependence Perspective (2011)Becoming a Sustainable Organization: Focusing on Process, Administrative Innovation and Human Resource Practices (2019)Innovation management in market-oriented SMEs: learning and internal arrangements for innovation (2020)Mapping SME productivity research: a systematic review of empirical evidence and future research agenda (2021)The Economic Institutions of Capitalism (1987)Marketing management: analysis. planning. implementation and control (2000)What is strategy (2000)An Empirical Study on the Relationship between Customer Value and Repurchase Intention in Korean Internet Shopping Malls (2007)Designing a generic model for outsourcing process in public sector: evidence of Iran (2008)Knowledge Management Strategies for Business Development (2010)An Evolutionary Theory of Economic Change. (1983)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)The Knowledge-Creating Company (1998)Determinants of technological innovation success and failure: Does marketing innovation matter? (2020)Servitization of business: Adding value by adding services (1988)Putting the Service-Profit Chain to Work (1994)Evolving to a New Dominant Logic for Marketing (2003)Sustainable value creation through customization for smart PSS models: a multi-industry case study (2023)Retailer processes centred on the food market as the main determinate of business models in the context of retail size (2024)The ethics of AI value chains (2025)Firm Resources and Sustained Competitive Advantage (1991)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)The cornerstones of competitive advantage: A resource‐based view (1993)Benchmarking for best practices: winning through innovative adaptation (1995)Smaller enterprises’ experiences with ISO 9000 (1998)A comparative study of TQM practice and organisational performance of SMEs with and without ISO 9000 certification (2001)
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  • 1999Value and information – concepts and issues for management77 cited
  • 2010Climbing the value chain57 cited
  • 2019Operations Management45 cited
  • 2004Value creation and the UK economy: a review of strategic options44 cited
  • 2015A case-based method for service-oriented value chain and sustainable network design25 cited
  • 2016Marketing Ethics: Enhancing Firm Valuation and Building Competitive Advantages14 cited

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