Relationship Between Mentality Type And Generational Identification Type

Abstract

The relevance of the study of generational mentality is dictated by theoretical and practical tasks. Empirical studies of the relationship between the type of mentality and the type of generational identification are necessary to confirm the existence of the generational phenomenon. They will justify the development of a system of training, relations in labor collectives, marketing plans taking into account the differences of generations. Therefore, the purpose of this study was to study the types of the mentality of people who identify themselves with different generations. The methodological basis of the study was the concept of the mentality of generations by Pishchik. 168 people aged of 17 to 72 took part in the study, 53 males and 115 females. "Mentality Type Measurement Technique" (MITM, Pishchik) was used to diagnose the mentality type of study participants. Belonging to a generation was determined on the basis of respondents’ self-accounts about the similarity of their own values with those of different generations. The choice was limited to one generation. The results of the study proved that there is a relationship between the type of mentality and the type of generational identification. People who refer to the post-war and Soviet generations are more likely to have a traditional type of mentality. People who identify with themselves the post-Soviet generation often have an innovative type of mentality. Among people identifying with the transition generation, traditional and innovative types of mentality are equally common.

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