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Published word of mouth: Referable, consumer-generated information on the internet · Study

BookPublished word of mouth: Referable, consumer-generated information on the internet

Robert M. Schindler2005

Book2005

Published word of mouth: Referable, consumer-generated information on the internet

Robert M. Schindler · Barbara A. Bickart

206 citations·0/0 files stored

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Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

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References

1973The Strength of Weak Ties 2019Diffusion of Innovations 1 2017A Theory of Cognitive Dissonance 1951The Influence of Source Credibility on Communication Effectiveness 2002Building Brand Community 1987Social Ties and Word-of-Mouth Referral Behavior 1956Personal Influence: The Part Played by People in the Flow of Mass Communications 1967Role of Product-Related Conversations in the Diffusion of a New Product

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2013Determinants of E-WOM Influence: The Role of Consumers' Internet Experience 2018Positive and negative eWOM motivations and hotel customers’ eWOM behavior: Does personality matter?2015Hotel attribute performance, eWOM motivations, and media choice 2019Determinants of writing positive and negative electronic word-of-mouth: Empirical evidence for two types of expectation confirmation 2009'Helpfulness' in online communities 2020Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art

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2009Virtual communities: A marketing perspectivearticle · 7 shared references 2006eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyaltyarticle · 6 shared references 2005Conséquences non transactionnelles du comportement de butinage : Modèle théorique et test empiriquearticle · 6 shared references 2011Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sitesarticle · 5 shared references 1998A Dyadic Study of Interpersonal Information Searcharticle · 5 shared references 2009Electronic word of mouth (eWOM)article · 5 shared references

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Year2005

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Published2005-01-12

Languageen

Citations206

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ShelfDigital Marketing and Social Media

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openalex_workW3134413281

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2015Assessing the antecedents of customer loyalty on healthcare insurance products: Service quality; perceived value embedded model

2010The contrasting effects of negative word of mouth in the post‐consumption stage