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- 2000Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior14,353 cited
- 2002Why do people use information technology? A critical review of the technology acceptance model4,200 cited
- 2001Extending the TAM for a World-Wide-Web context3,801 cited
- 1995Assessing IT Usage: The Role of Prior Experience2,887 cited
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