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Brand and quality effects on introduction of store brand products · Study

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ArticleBrand and quality effects on introduction of store brand products

Nasser Saad Al-Monawer2021

Article2021

Brand and quality effects on introduction of store brand products

Nasser Saad Al-Monawer · Lian Qi

33 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

2006Brands and Branding: Research Findings and Future Priorities 2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective 1995The Introduction and Performance of Store Brands 2007Private Label Strategy: How to Meet the Store Brand Challenge 2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice 2008Private Label Strategy: How to Meet the Store Brand Challenge 2001The retail power-performance conundrum 2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?

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2023A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brand 2025Threat or opportunity? E-commerce platform’s store brand introduction in the presence of CSR concern 2024Strategic Interactions in Omnichannel Retailing: Analyzing Brand Competition and Optimal Strategy Selection 2023Self-building new brand or cooperating with a frenemy? Market expansion strategy of manufacturer in a C2M supply chain

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2020Private label management: A literature reviewarticle · 11 shared references 2022Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future researcharticle · 9 shared references 2023A stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer’s premium store brandarticle · 9 shared references 2021Interplays between manufacturer advertising and retailer store brand introduction: Agency vs. wholesale contractsarticle · 8 shared references 2022Store brand introduction, retail competition and manufacturers’ coping strategiesarticle · 8 shared references 2023National brand’s competition with premium private labels: The role of context-dependent preferencesarticle · 8 shared references

Details

Year2021

Typearticle

Published2021-03-05

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations33

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.jretconser.2021.102507

openalex_workW3134548062

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2023

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