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Brand and quality effects on introduction of store brand products

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References

2006Brands and Branding: Research Findings and Future Priorities2,326 cited
2005The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective903 cited
1995The Introduction and Performance of Store Brands565 cited
2007Private Label Strategy: How to Meet the Store Brand Challenge332 cited
2010Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice315 cited
2008Private Label Strategy: How to Meet the Store Brand Challenge257 cited
2001The retail power-performance conundrum223 cited
2014Does a Store Brand Always Hurt the Manufacturer of a Competing National Brand?192 cited
1999Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment187 cited
2016Interaction between Channel Strategy and Store Brand Decisions126 cited
2014The Influence of Brand Image on Purchase Behaviour Through Brand Trust120 cited
2009Assessing the External Validity of Analytical Results from National Brand and Store Brand Competition Models118 cited
2019Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership111 cited
2012New Products: The Antidote to Private Label Growth?108 cited

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2013National Brand's Response to Store Brands: Throw In the Towel or Fight Back?103 cited

2018Fighting store brands through the strategic timing of pricing and advertising decisions98 cited

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2023Self-building new brand or cooperating with a frenemy? Market expansion strategy of manufacturer in a C2M supply chain13 cited
2023Information sharing and production mode selection with price and quality competition11 cited
2024Effect of consumer brand involvement on brand advocacy: a moderated mediation model9 cited
2024Successful Stories on the Usage of Technologies in Service Industries6 cited