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Can offline–online congruence explain online loyalty in electronic commerce?
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Can offline–online congruence explain online loyalty in electronic commerce? (2021)Can offline–online congruence explain onl…Understanding Customer Experience Throughout the Customer Journey (2016)Understanding Customer Experi…Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration (2015)Integrating Bricks with Click…From Multi-Channel Retailing to Omni-Channel Retailing (2015)From Multi-Channel Retailing …Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Key Issues in Multichannel Cu…Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)Customer Experience Creation:…Delight by Design: The Role of Hedonic Versus Utilitarian Benefits (2008)Delight by Design: The Role o…CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive (2004)CONGRUENCE EFFECTS IN SPONSOR…Identifying key factors affecting consumer purchase behavior in an online shopping context (2003)Identifying key factors affec…Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Investments in Consumer Relat…A comparative analysis of four scales of consumer involvement (1995)A comparative analysis of fou…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…The Role of Expectancy and Relevancy in Memory for Verbal and Visual Information: What is Incongruency? (1992)The Role of Expectancy and Re…A causal model of consumer involvement (1989)A causal model of consumer in…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Information and Consumer Behavior (1970)Information and Consumer Beha…The Role of Involvement in Attention and Comprehension Processes (1988)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Achieving Marketing Objectives through Social Sponsorships (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)A circumplex model of affect. 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670 cited
  • 1995A comparative analysis of four scales of consumer involvement646 cited
  • 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited
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