Victims as Stakeholders: Insights from the Intersection of Psychosocial, Ethical, and Crisis Communication Paths

Wouter Jong · Kjell Brataas

24 citations0/0 files storedJournal of International Crisis and Risk Communication Research

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Public Relations and Crisis Communication Disaster Management and Resilience Corporate Identity and Reputation

Abstract

This article examines the position of victims and those affected within communication theory. Current research has broadly been skewed toward reputation management and protecting brand value as primary goals of crisis communication efforts. As crises affect real people, crisis communication theory needs to be adapted to include their needs. To assure their needs are met, an integration of business ethics and psychosocial mechanisms in the field of crisis communication is proposed. This integration prevents crisis communication output from becoming an additional source of stress to the affected in the aftermath of crises. We offer recommendations for crisis communication scholarship to be inclusive and beneficial to victims and the affected in the aftermath of crises.

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References

2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory 2010Weighing the Costs of Disaster 2005The Politics of Crisis Management 2005The politics of crisis management : public leadership under pressure 2006Effective Crisis Communication: Moving From Crisis to Opportunity 2010The Handbook of Crisis Communication 2012Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster 2010Parameters for Crisis Communication

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