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The effect of brand equity dimensions on repurchase intention

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References

2017The influence of brand awareness, brand association and product quality on brand loyalty and repurchase intention: a case of male consumers for cosmetic brands in South Africa103 cited
2019The Effect of Korean Beauty Product Characteristics on Brand Loyalty and Customer Repurchase Intention in Indonesia35 cited
2015Customer-Based Brand Equity: The Evidence from China24 cited
2017Brand Equity as a Predictor of Repurchase Intention of Male Branded Cosmetic Products in South Africa17 cited

Cited by

2024Factors influencing brand equity: Testing Aaker’s brand equity framework in Malaysian toy industry7 cited

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