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This chapter is devoted to the associative perception of conceptual models and comprises two parts. The first part of the chapter considers associative modeling of environmental spaces, and the second part describes modeling of objects in exhibition spaces with the psychology of perception taken into account. The process of designing models of Russian pavilions for international exhibitions is described; the conceptual, compositional and figurative features of objects are revealed. A range of search figurative models based on associative feelings are presented. In the process of forming spatial environmental objects, the method of associative, figurative, conceptual modeling, scenario planning and compositional formation of the space and objects of exhibition spaces has been applied. The options of associative three-dimensional models of exhibition space objects are proposed.
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