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Consumer behavior in social commerce: Results from a meta-analysis · Study

ReviewConsumer behavior in social commerce: Results from a meta-analysis

Jian Mou2021

Review2021

Consumer behavior in social commerce: Results from a meta-analysis

Jian Mou · Morad Benyoucef

130 citations·0/0 files stored·Technological Forecasting and Social Change

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1

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Details

Year2021

Typereview

Published2021-03-13

VenueTechnological Forecasting and Social Change

ISSN-L0040-1625

Languageen

Citations130

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/j.techfore.2021.120734

openalex_workW3135915157

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2021

A Meta-Analytic Structural Equation Model for Understanding Social Commerce Adoption

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