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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility
16 references·4 citing·50 second hop
Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility (2021)Mixed emotional appeal enhances advertisi…Understanding the Dual Nature of Ambivalence: Why and When Ambivalence Leads to Good and Bad Outcomes (2017)Understanding the Dual Nature…Luxury and sustainable development: Is there a match? (2013)Luxury and sustainable develo…Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (2012)Fast Fashion, Sustainability,…Narrative and Persuasion in Fashion Advertising (2010)Narrative and Persuasion in F…Influence of different positive emotions on persuasion processing: A functional evolutionary approach. (2010)Influence of different positi…Cognitive adaptation to the experience of social and cultural diversity. (2010)Cognitive adaptation to the e…The Theory of the Leisure Class (2009)The Theory of the Leisure Cla…On the Consumption of Negative Feelings (2007)On the Consumption of Negativ…Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Do Consumers Care about Ethic…Can Mixed Emotions Peacefully Coexist? (2002)Can Mixed Emotions Peacefully…Do Consumers Expect Companies to be Socially Responsible? The Impact of Corporate Social Responsibility on Buying Behavior (2001)Do Consumers Expect Companies…Can people feel happy and sad at the same time? (2001)Can people feel happy and sad…On the bipolarity of positive and negative affect. (1999)On the bipolarity of positive…Culture, Dissonance, and Self-Affirmation (1997)Culture, Dissonance, and Self…A New Measure of Cognitive Flexibility (1995)A New Measure of Cognitive Fl…Relationship between attitudes and evaluative space: A critical review, with emphasis on the separability of positive and negative substrates. (1994)Relationship between attitude…Consumer emotional ambivalence: a state-of-the-art review (2025)Consumer emotional ambivalenc…RETRACTED: Identifying factors influencing purchase intention of sustainable luxury retailing products (2023)RETRACTED: Identifying factor…The effects of mixed emotional appeals in leveraging paradox brands (2022)The effects of mixed emotiona…Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands (2022)Exploring the role of brand–s…The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Basics of Qualitative Research: Grounded Theory Procedures and Techniques. 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References

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  • 2010

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Narrative and Persuasion in Fashion Advertising
349 cited
  • 2007On the Consumption of Negative Feelings341 cited
  • Cited by

    • 2022Exploring the role of brand–sustainability–self-congruence on consumers' evaluation of luxury brands19 cited
    • 2022The effects of mixed emotional appeals in leveraging paradox brands15 cited
    • 2025Consumer emotional ambivalence: a state-of-the-art review11 cited
    • 2023RETRACTED: Identifying factors influencing purchase intention of sustainable luxury retailing products11 cited