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The influence of scarcity and popularity appeals on sustainable products
16 references·1 citing·54 second hop
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References

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  • 2007Where Consumers Diverge from Others: Identity Signaling and Product Domains1,322 cited
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  • 2011It's the Mind-Set that Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors758 cited
  • 2012Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes500 cited
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  • 2018Sustainable consumer behavior420 cited
  • 2018Ethical consumer behaviour in Germany: The attitude‐behaviour gap in the green apparel industry388 cited
  • 2011Scarcity Messages348 cited
  • 1989Social Value Orientation and Helping Behavior1308 cited
  • 2014When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

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307 cited
  • 2013A framework identifying the gaps between customers' expectations and their perceptions in green products304 cited
  • 2015On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior299 cited
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    • 2024The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions18 cited