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The effect of technology, information, and marketing on an interconnected world
16 references·1 citing·56 second hop
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References

  • 2018Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience506 cited
  • 1987Marketing and Technology: A Strategic Coalignment407 cited
  • 2018Exploring the role of next-generation virtual technologies in destination marketing316 cited
  • 2009How does CRM technology transform into organizational performance? A mediating role of marketing capability310 cited
  • 2017Understanding factors influencing information communication technology adoption behavior: The moderators of information literacy and digital skills297 cited
  • 2009Guest Editorial: Is Marketing Academia Losing Its Way?294 cited
  • 2009Guest Editorial: Is Marketing Academia Losing Its Way?214 cited
  • 2017Digital technology and marketing management capability: achieving growth in SMEs169 cited
  • 2011Towards a knowledge‐based view of firm innovation. Theory and empirical research121 cited
  • 2017Technology convergence, open innovation, and dynamic economy105 cited
  • 2016Giving back to society: Job creation through social entrepreneurship97 cited
  • 2007Transmitting the entrepreneurial spirit to the work team in SMEs: the importance of leadership63 cited
  • 2017Integrating Theory and Practice in Marketing57 cited
  • 2017Technology sourcing for website personalization and social media marketing: A study of e-retailing industry

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56 cited
  • 2019Information technology adoption on digital marketing communication channel50 cited
  • 2018Culture of tri hita karana on ease of use perception and use of accounting information system36 cited
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    • 2021The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America29 cited