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Integrating Theory and Practice in Marketing · Study

WorkIntegrating Theory and Practice in Marketing

V. Kumar2017

Work2017

Integrating Theory and Practice in Marketing

57 citations·0/0 files stored·Journal of Marketing

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Management and Marketing Education Marketing and Advertising Strategies Business and Management Studies

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References

1987A Simple Model of Capital Market Equilibrium with Incomplete Information 2007All That Glitters: The Effect of Attention and News on the Buying Behavior of Individual and Institutional Investors 1993Customer satisfaction, customer retention, and market share 2015Competitive Advantage through Engagement 2015A Meta-Analysis of Electronic Word-of-Mouth Elasticity 2012The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin 2013The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies 2016Dynamic Relationship Marketing

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Details

Year2017

Typeeditorial

Published2017-03-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations57

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1509/jm.80.2.1

openalex_workW2594475496

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