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Country-of-Origin Effects in Global Industrial Sourcing: Toward an Integrated Framework

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1987

Industrial Purchasing: An Empirical Exploration of the Buyclass Framework

429 cited

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2017Stereotypical supplier evaluation criteria as inferred from country-of-origin information21 cited
2015Effects of “owned by” versus “made in” for willingness to buy Australian brands19 cited
2014Brand Evaluation of Foreign versus Domestic Luxury Hotels by Chinese Travelers16 cited
2015The Roles of Cross-Cultural Perspectives in Global Marketing14 cited
2018Avaliação do efeito país de origem para vinhos brasileiros: um estudo experimental aplicando a ferramenta eletroencefalografia (EEG)0 cited
2023Avaliação das respostas cerebrais dos consumidores da geração X e Y para o país de origem de vinhos: uma investigação experimental sobre o processamento cognitivo, preferência e valência emocional do etnocentrismo do consumidor e animosidade0 cited