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Touching to Feel: Brain Activity During In-Store Consumer Experience
16 references·0 citing·45 second hop
Touching to Feel: Brain Activity During In-Store Consumer Experience (2021)Touching to Feel: Brain Activity During I…Customer experience – a review and research agenda (2017)Customer experience – a revie…Sensory marketing: the multi‐sensory brand‐experience concept (2011)Sensory marketing: the multi‐…Multisensory design: Reaching out to touch the consumer (2011)Multisensory design: Reaching…An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior (2011)An integrative review of sens…The Effect of Mere Touch on Perceived Ownership (2009)The Effect of Mere Touch on P…It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion (2006)It Just Feels Good: Customers…If I touch it I have to have it: Individual and environmental influences on impulse purchasing (2006)If I touch it I have to have …Consumer Contamination: How Consumers React to Products Touched by Others (2006)Consumer Contamination: How C…To have and to Hold: The Influence of Haptic Information on Product Judgments (2003)To have and to Hold: The Infl…The Effect of Examining Actual Products or Product Descriptions on Consumer Preference (2003)The Effect of Examining Actua…Consumer need for tactile input (2003)Consumer need for tactile inp…Atmospheric Effects on Shopping Behavior (2000)Atmospheric Effects on Shoppi…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…An approach to environmental psychology (1974)An approach to environmental …Nature of love: Simplified. 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(1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Pleasure principles: A review of research on hedonic consumption (2012)Store Atmospherics: A Multisensory Perspective (2014)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Close relationships as including other in the self. (1991)Attachment as an Organizational Framework for Research on Close Relationships (1994)Need Satisfaction, Motivation, and Well-Being in the Work Organizations of a Former Eastern Bloc Country: A Cross-Cultural Study of Self-Determination (2001)The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2009)Sensory marketing, embodiment, and grounded cognition: A review and introduction (2013)Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience (2018)
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References

  • 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun8,274 cited
  • 1974An approach to environmental psychology7,295 cited
  • 1958The nature of love.2,021 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior1,669 cited
  • 2009The Effect of Mere Touch on Perceived Ownership820 cited
  • 2003To have and to Hold: The Influence of Haptic Information on Product Judgments618 cited
  • 2011Sensory marketing: the multi‐sensory brand‐experience concept545 cited
  • 2011Multisensory design: Reaching out to touch the consumer413 cited
  • 2006If I touch it I have to have it: Individual and environmental influences on impulse purchasing407 cited
  • 2006It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion397 cited
  • 2003Consumer need for tactile input386 cited
  • 2017Customer experience – a review and research agenda377 cited
  • 2006Consumer Contamination: How Consumers React to Products Touched by Others293 cited
  • 2003The Effect of Examining Actual Products or Product Descriptions on Consumer Preference

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285 cited
  • 1970Nature of love: Simplified.265 cited
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