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Online versus offline: preferred retail choice for premium brand purchase
16 references·10 citing·55 second hop
Online versus offline: preferred retail choice for premium brand purchase (2021)Online versus offline: preferred retail c…‘Masstige’ marketing: A review, synthesis and research agenda (2019)‘Masstige’ marketing: A revie…Marketing strategies, perceived risks, and consumer trust in online buying behaviour (2015)Marketing strategies, perceiv…The mediating role of consumer trust in an online merchant in predicting purchase intention (2013)The mediating role of consume…eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty (2006)eWOM: The impact of customer-…Perceived value of the purchase of a tourism product (2005)Perceived value of the purcha…Attitude and age differences in online buying (2005)Attitude and age differences …When Good Brands Do Bad (2004)When Good Brands Do BadExploring How Intangibility Affects Perceived Risk (2004)Exploring How Intangibility A…To have and to Hold: The Influence of Haptic Information on Product Judgments (2003)To have and to Hold: The Infl…Exploring motivations for consumer Web use and their implications for e‐commerce (2003)Exploring motivations for con…Customer satisfaction and loyalty in online and offline environments (2003)Customer satisfaction and loy…A typology of online shoppers based on shopping motivations (2003)A typology of online shoppers…The mass marketing of luxury (1998)The mass marketing of luxuryUnderstanding and Validity in Qualitative Research (1992)Understanding and Validity in…Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities. 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References

  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1992Understanding and Validity in Qualitative Research2,951 cited
  • 2003Customer satisfaction and loyalty in online and offline environments1,560 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 2006eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty1,077 cited
  • 2005Perceived value of the purchase of a tourism product1,073 cited
  • 1991Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities.1,038 cited
  • 2003A typology of online shoppers based on shopping motivations1,019 cited
  • 1998The mass marketing of luxury631 cited
  • 2003To have and to Hold: The Influence of Haptic Information on Product Judgments618 cited
  • 2015Marketing strategies, perceived risks, and consumer trust in online buying behaviour461 cited
  • 2019‘Masstige’ marketing: A review, synthesis and research agenda437 cited
  • 2003Exploring motivations for consumer Web use and their implications for e‐commerce409 cited
  • 2013The mediating role of consumer trust in an online merchant in predicting purchase intention393 cited
  • 2004Exploring How Intangibility Affects Perceived Risk

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370 cited
  • 2005Attitude and age differences in online buying351 cited
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    • 2024How attitudes and purchases differ between also-online versus offline-only grocery shoppers in online and offline grocery shopping26 cited
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    • 2025Exploring Chinese Millennials’ Purchase Intentions for Clothing with AI-Generated Patterns from Premium Fashion Brands: An Integration of the Theory of Planned Behavior and Perceived Value Perspective13 cited
    • 2024Understanding the relationship between in-store and online shopping channel choice behaviour of customers: a systematic literature review13 cited
    • 2021Retail quality, market environment and business survival in the retail Apocalypse: an investigation of the sporting goods retail industry13 cited
    • 2025A path from multichannel customer data to real-time personalization: Predicting customers’ psychological traits through machine learning12 cited
    • 2021The role of retailers during brand scandals: insights from a case study12 cited
    • 2022Profiling the online premium brand consumers based on their fashion orientation11 cited
    • 2023What People Talk About Multi-Channel Purchasing Behavior and What They Intend to do: Related Perspective From ESG Evaluation System10 cited