References

• 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
• 2010Signaling Theory: A Review and Assessment6,720 cited
• 1991Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias5,015 cited
• 2002Signaling in Retrospect and the Informational Structure of Markets2,446 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
• 1994The Influence of Store Environment on Quality Inferences and Store Image1,538 cited
• 2005Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study1,479 cited
• 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
• 2002Which ties matter when? the contingent effects of interorganizational partnerships on IPO success1,023 cited
• 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
• 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
• 2004The Different Roles of Product Appearance in Consumer Choice *