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The roles of sensory perceptions and mental imagery in consumer decision-making
16 references·16 citing·49 second hopsampled
The roles of sensory perceptions and mental imagery in consumer decision-making (2021)The roles of sensory perceptions and ment…Creative Cognition and Brain Network Dynamics (2015)Creative Cognition and Brain …Store Atmospherics: A Multisensory Perspective (2014)Store Atmospherics: A Multise…SENSATION AND PERCEPTION (2013)SENSATION AND PERCEPTIONConstrual Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior (2007)Construal Levels and Psycholo…The Case for Mental Imagery (2006)The Case for Mental ImageryTemporal construal. (2003)Temporal construal.Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions (2003)Experiencing Products in the …The Handbook of affect and social cognition (2001)The Handbook of affect and so…Neural foundations of imagery (2001)Neural foundations of imageryAtmospheric Effects on Shopping Behavior (2000)Atmospheric Effects on Shoppi…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …The Role of Imagery in Information Processing: Review and Extensions (1987)The Role of Imagery in Inform…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…A Bio‐Informational Theory of Emotional Imagery (1979)A Bio‐Informational Theory of…An approach to environmental psychology (1974)An approach to environmental …Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery (2025)Augmenting the reality of dec…Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing. (2024)Visual elements in advertisin…Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda (2024)Four Decades of Sensory Marke…Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment (2024)Examining the moderating effe…Achieving resident value co-creation in night-time leisure activities: Modelling and evaluating outcomes from a multi-sensory perspective (2024)Achieving resident value co-c…A bibliometric review and content analysis of research trends in sensory marketing (2024)A bibliometric review and con…Impact of Sensory Perceptions on the Urge to Buy Impulsively (2023)Impact of Sensory Perceptions…Imagery evoking visual and verbal information presentations in mobile commerce: the roles of augmented reality and product review (2023)Imagery evoking visual and ve…How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants (2023)How sensory perceptions and s…Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness (2023)Can you sense without being h…A digital cohort analysis of consumers' mobile banking app experience (2023)A digital cohort analysis of …You can’t touch this: Driving purchase justification for hedonic online purchases (2022)You can’t touch this: Driving…Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions (2022)Toward Multisensory Customer …Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach (2022)Measuring Online Sensory Cons…Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value (2022)Exploring the Impact of Onlin…Do looks matter for hosts on the peer-to-peer sharing accommodation market? (2022)Do looks matter for hosts on …Psychology as the behaviorist views it. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1974An approach to environmental psychology7,295 cited
  • 2003Temporal construal.3,006 cited
  • 2000Atmospheric Effects on Shopping Behavior1,921 cited
  • 2001Neural foundations of imagery1,895 cited
  • 2007Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior1,776 cited
  • 1979A Bio‐Informational Theory of Emotional Imagery1,751 cited
  • 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
  • 2015Creative Cognition and Brain Network Dynamics1,103 cited
  • 2013SENSATION AND PERCEPTION1,066 cited
  • 2001The Handbook of affect and social cognition987 cited
  • 2006The Case for Mental Imagery909 cited
  • 2003Experiencing Products in the Virtual World: The Role of Goal and Imagery in Influencing Attitudes versus Purchase Intentions669 cited

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2014
Store Atmospherics: A Multisensory Perspective
666 cited

Cited by

  • 2023Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness200 cited
  • 2024Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment63 cited
  • 2022Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions53 cited
  • 2024Visual elements in advertising enhance odor perception and purchase intention: The role of mental imagery in multi-sensory marketing.53 cited
  • 2023Impact of Sensory Perceptions on the Urge to Buy Impulsively41 cited
  • 2022Do looks matter for hosts on the peer-to-peer sharing accommodation market?39 cited
  • 2024Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda36 cited
  • 2023How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants34 cited
  • 2023A digital cohort analysis of consumers' mobile banking app experience29 cited
  • 2023Imagery evoking visual and verbal information presentations in mobile commerce: the roles of augmented reality and product review29 cited
  • 2022Exploring the Impact of Online and Offline Channel Advantages on Brand Relationship Performance: The Mediating Role of Consumer Perceived Value23 cited
  • 2022Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach20 cited
  • 2024A bibliometric review and content analysis of research trends in sensory marketing19 cited
  • 2022You can’t touch this: Driving purchase justification for hedonic online purchases11 cited
  • 2024Achieving resident value co-creation in night-time leisure activities: Modelling and evaluating outcomes from a multi-sensory perspective9 cited
  • 2025Augmenting the reality of decision-making: Comparing and combining product experiences’ influence on choice difficulty and mental imagery6 cited