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Commercial audience retention of television programs: measurement and prediction
16 references·0 citing·51 second hop
Commercial audience retention of television programs: measurement and prediction (2021)Commercial audience retention of televisi…TV Viewing and Advertising Targeting (2017)TV Viewing and Advertising Ta…Consumer Choice Models with Endogenous Network Effects (2016)Consumer Choice Models with E…Correcting Audience Externalities in Television Advertising (2013)Correcting Audience Externali…Advertising, the matchmaker (2011)Advertising, the matchmakerMoment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing (2010)Moment-to-Moment Optimal Bran…Universal differences in advertising avoidance behavior: A cross-cultural study (2008)Universal differences in adve…How the Digital Video Recorder (DVR) Changes Traditional Television Advertising (2008)How the Digital Video Recorde…Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches (2006)Forecasting with cue informat…Avoiding Television Advertising: Some Explanations from Time Allocation Theory (2005)Avoiding Television Advertisi…Zapping Behavior during Commercial Breaks (2001)Zapping Behavior during Comme…Uses and Gratifications Theory in the 21st Century (2000)Uses and Gratifications Theor…Segmentation Based on Affinity for Advertising (2000)Segmentation Based on Affinit…To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials (1998)To Zap or Not to Zap: A Study…The mass audience: rediscovering the dominant model (1998)The mass audience: rediscover…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Zapping and Its Impact on Brand Purchase Behavior (1993)Zapping and Its Impact on Bra…Attitudinal effects of mere exposure. 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Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value (2003)Market Provision of Broadcasting: A Welfare Analysis (2005)Getting beer during commercials: Adverse effects of ad-avoidance (2010)Platform Siphoning: Ad-Avoidance and Media Content (2011)Regulating Advertising in the Presence of Public Service Broadcasting (2012)Conditional logit analysis of qualitative choice behavior (1972)Automobile Prices in Market Equilibrium (1995)Government Advertising and Media Coverage of Corruption Scandals (2011)On Brands and Word of Mouth (2013)The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment (2016)A New Product Growth for Model Consumer Durables (1969)Network externalities, competition, and compatibility (1985)Optimal Pricing for a Multinomial Logit Choice Model with Network Effects (2016)The Impact of Consumer Search Cost on Assortment Planning and Pricing (2017)Competition and coopetition for two‐sided platforms (2022)Deconstructing the Diversity Principle (1999)Individual differences in Internet usage motives (2004)The Imagined Audience on Social Network Sites (2016)
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References

  • 2000Uses and Gratifications Theory in the 21st Century2,809 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 1998The mass audience: rediscovering the dominant model218 cited
  • 2010Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing164 cited
  • 2016Consumer Choice Models with Endogenous Network Effects130 cited
  • 2011Advertising, the matchmaker127 cited
  • 1998To Zap or Not to Zap: A Study of the Determinants of Channel Switching During Commercials116 cited
  • 2006Forecasting with cue information: A comparison of multiple regression with alternative forecasting approaches105 cited
  • 2008How the Digital Video Recorder (DVR) Changes Traditional Television Advertising103 cited
  • 2017TV Viewing and Advertising Targeting90 cited
  • 2000Segmentation Based on Affinity for Advertising88 cited
  • 2001Zapping Behavior during Commercial Breaks85 cited
  • 2008Universal differences in advertising avoidance behavior: A cross-cultural study82 cited
  • 1993Zapping and Its Impact on Brand Purchase Behavior81 cited
  • 2013Correcting Audience Externalities in Television Advertising76 cited

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  • 2005Avoiding Television Advertising: Some Explanations from Time Allocation Theory68 cited
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