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The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal
16 references·1 citing·54 second hop
The Effect of Attribute Alignability on Product Purchase: The Moderating Role of Product Familiarity and Self-Construal (2021)The Effect of Attribute Alignability on P…Self‐Construal, Reference Groups, and Brand Meaning (2005)Self‐Construal, Reference Gro…Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion (2004)Ideals and Oughts and the Rel…The pleasures and pains of distinct self-construals: The role of interdependence in regulatory focus. (2000)The pleasures and pains of di…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…Is there a universal need for positive self-regard? (1999)Is there a universal need for…Structure mapping in analogy and similarity. (1997)Structure mapping in analogy …The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives (1996)The Evaluability Hypothesis: …The Measurement of Independent and Interdependent Self-Construals (1994)The Measurement of Independen…Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Structural Alignment during Similarity Comparisons (1993)Structural Alignment during S…Preference and belief: Ambiguity and competence in choice under uncertainty (1991)Preference and belief: Ambigu…Cultural Variation in the Self-Concept (1991)Cultural Variation in the Sel…Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. 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References

  • 1977Features of similarity.7,414 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
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  • 2004Ideals and Oughts and the Reliance on Affect versus Substance in Persuasion616 cited
  • 1991

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Cultural Variation in the Self-Concept
550 cited
  • 1988Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations497 cited
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    • 2022When do people rely more on unique versus common attributes? The effect of power distance belief on preference for alignable versus nonalignable attributes7 cited