References

• 2006Brands and Branding: Research Findings and Future Priorities2,326 cited
• 1991Price Competition in a Channel Structure with a Common Retailer1,037 cited
• 1978Oligopoly and the Theory of Games.740 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 2004Game Theory in Supply Chain Analysis613 cited
• 1998Quality and Competition598 cited
• 1995The Introduction and Performance of Store Brands565 cited
• 1997The Competitive Newsboy420 cited
• 2002Positioning of Store Brands394 cited
• 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
• 1995W hy R etailers S ell P rivate L abels323 cited
• 2006Private label positioning: Quality versus feature differentiation from the national brand295 cited
• 2007Manufacturer’s revenue-sharing contract and retail competition272 cited
• 2006Pricing policies under direct vs. indirect channel competition and national vs. store brand competition271 cited
• 2013Impacts of Power Structure on Supply Chains with Uncertain Demand241 cited
• 2004The Nature and Benefits of National Brand/Private Label Competition