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Green marketing mix: an example of its influences on purchasing decision
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Green marketing mix: an example of its influences on purchasing decision (2021)Green marketing mix: an example of its in…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Statistical Inference with PLSC Using Bootstrap Confidence Intervals1 (2018)Statistical Inference with PL…Impact of green marketing mix on purchase intention (2017)Impact of green marketing mix…Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions of Malang Apples Consumers at Giant Olympic Garden Mall (MOG), Malang City, East Java Province, Indonesia (2015)Marketing Strategy Based on M…Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance (2013)Partial Least Squares Structu…Principles of Marketing (1972)Principles of MarketingModels, Methods, Concepts & Applications of the Analytic Hierarchy Process (2012)Customer expectations and moderating role of demographics in fresh food retail (2018)THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASING DECISIONS MEDIATED IN PURCHASE MOTIVATION (2019)Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students (2020)Business Research Methods (2022)The theory of planned behavior (1991)Research methods for business: A skill building approach (1993)Research Methods for Business (2007)What Have We Learned about the Effects of the COVID-19 Pandemic on Consumer Behavior? (2021)Green Marketing Strategies, Environmental Attitude, and Green Buying Intention: A Multi-Group Analysis in an Emerging Economy Context (2022)Does socio demographic, green washing, and marketing mix factors influence Gen Z purchase intention towards environmentally friendly packaged drinks? Evidence from emerging economy (2023)The partial least squares approach for structural equation modeling. (1998)\nThe use of partial least squares path modeling in international marketing (2009)A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A comparison of five reflective–formative estimation approaches: reconsideration and recommendations for tourism research (2018)Investigating the effects of tourist engagement on satisfaction and loyalty (2019)Reviewing the SmartPLS 4 software: the latest features and enhancements (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)PLS-SEM: Indeed a Silver Bullet (2011)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Common Beliefs and Reality About PLS (2014)Partial least squares structural equation modeling (PLS-SEM) (2014)
this work references cited by second hop

References

  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1972Principles of Marketing5,587 cited
  • 2013Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance5,307 cited
  • 2018Statistical Inference with PLSC Using Bootstrap Confidence Intervals1296 cited
  • 2017Impact of green marketing mix on purchase intention165 cited
  • 2015Marketing Strategy Based on Marketing Mix Influence on Purchasing Decisions of Malang Apples Consumers at Giant Olympic Garden Mall (MOG), Malang City, East Java Province, Indonesia51 cited

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