SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Identity, lifestyle, and face-mask branding: A social semiotic multimodal discourse analysis
16 references·3 citing·44 second hop
Identity, lifestyle, and face-mask branding: A social semiotic multimodal discourse analysis (2021)Identity, lifestyle, and face-mask brandi…The Oxford Handbook of Citizenship (2017)The Oxford Handbook of Citize…Resilience, apps and reluctant individualism: Technologies of self in the neoliberal academy (2015)Resilience, apps and reluctan…Neoliberalism and the Commodification of Mental Health (2014)Neoliberalism and the Commodi…Risk, ritual and health responsibilisation: Japan’s ‘safety blanket’ of surgical face mask‐wearing (2012)Risk, ritual and health respo…Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands (2012)Fast Fashion, Sustainability,…Branded Cosmopolitanisms: ‘Global’ Coffee Brands and the Co-creation of ‘Cosmopolitan Cool’ (2012)Branded Cosmopolitanisms: ‘Gl…Multimodality: A Social Semiotic Approach to Contemporary Communication (2011)Multimodality: A Social Semio…Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding (2011)Competing for Consumer Identi…New forms of writing, new visual competencies (2008)New forms of writing, new vis…Introduction to Multimodal Analysis (2007)Introduction to Multimodal An…Building the service brand by creating and managing an emotional brand experience (2007)Building the service brand by…Some antecedents and outcomes of brand love (2006)Some antecedents and outcomes…A Brief History of Neoliberalism (2005)A Brief History of Neoliberal…HONG KONG FASHION DESIGNERS AS CULTURAL INTERMEDIARIES: OUT OF GLOBAL GARMENT PRODUCTION (2002)HONG KONG FASHION DESIGNERS A…Emotional branding: the new paradigm for connecting brands to people (2002)Emotional branding: the new p…Discourse and Social Change. (1993)Discourse and Social Change.Constructing resistant gender identities on Chinese social media: A multimodal discourse analysis of Chinese male beauty vloggers’ videos on Bilibili (2025)Constructing resistant gender…A Critical Discourse Analysis of News Reports on Covid-19 from The New York Times and China Daily (2023)A Critical Discourse Analysis…Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks (2022)Investigating consumers' bran…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Love (2011)CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting (2021)Advances in Consumer Research (2025)Possessions and the Extended Self (1988)Economics and Identity* (2000)Low Prices are Just the Beginning: Price Image in Retail Management (2013)An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect (2014)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Feeling and thinking: Preferences need no inferences. (1980)Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions (2012)The role of benefits and transparency in shaping consumers’ green perceived value, self-brand connection and brand loyalty (2016)Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response (2017)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)Giving an Account of Oneself (2005)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports (2014)What is sustainable fashion? (2016)Trends in the Fashion Industry. The Perception of Sustainability and Circular Economy: A Gender/Generation Quantitative Approach (2020)Hand and mind: what gestures reveal about thought (1993)Reading images: the grammar of visual design (1996)Metaphors We Live By (2003)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Click bait: Forward-reference as lure in online news headlines (2014)Translanguaging as a Practical Theory of Language (2017)Ability of Experience Design Elements to Elicit Emotions and Loyalty Behaviors (2004)Emotional Branding and the Strategic Value of the Doppelgänger Brand Image (2005)The Making of Class and Gender through Visualizing Moral Subject Formation (2005)Social Theory of International Politics (1999)Reframing Public Policy (2003)Power in International Politics (2005)Theorising the power of citizenship as claims-making (2017)The instrumental turn of citizenship (2018)Offshore Citizens (2019)Governance Innovation and the Citizen: The Janus Face of Governance-beyond-the-State (2005)Variegated neoliberalization: geographies, modalities, pathways (2009)Slumdog Cities: Rethinking Subaltern Urbanism (2011)Expanding the four resources model: reading visual and multi-modal texts (2012)Multimodal content analysis: expanding analytical approaches to content analysis (2019)The Cambridge Handbook of Discourse Studies (2020)
this work references cited by second hop

References

  • 2005A Brief History of Neoliberalism16,383 cited
  • 1993Discourse and Social Change.11,611 cited
  • 2011Multimodality: A Social Semiotic Approach to Contemporary Communication2,771 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 2012Fast Fashion, Sustainability, and the Ethical Appeal of Luxury Brands969 cited
  • 2017The Oxford Handbook of Citizenship634 cited
  • 2002Emotional branding: the new paradigm for connecting brands to people599 cited
  • 2007Introduction to Multimodal Analysis487 cited
  • 2011Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding385 cited
  • 2007Building the service brand by creating and managing an emotional brand experience346 cited
  • 2015Resilience, apps and reluctant individualism: Technologies of self in the neoliberal academy259 cited
  • 2012Risk, ritual and health responsibilisation: Japan’s ‘safety blanket’ of surgical face mask‐wearing209 cited
  • 2014Neoliberalism and the Commodification of Mental Health204 cited
  • 2002HONG KONG FASHION DESIGNERS AS CULTURAL INTERMEDIARIES: OUT OF GLOBAL GARMENT PRODUCTION107 cited
  • 2008New forms of writing, new visual competencies

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

82 cited
  • 2012Branded Cosmopolitanisms: ‘Global’ Coffee Brands and the Co-creation of ‘Cosmopolitan Cool’72 cited
  • Cited by

    • 2025Constructing resistant gender identities on Chinese social media: A multimodal discourse analysis of Chinese male beauty vloggers’ videos on Bilibili15 cited
    • 2022Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks9 cited
    • 2023A Critical Discourse Analysis of News Reports on Covid-19 from The New York Times and China Daily4 cited