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Recommendations for Sustainable Brand Personalities: An Empirical Study
16 references·5 citing·47 second hopsampled
Recommendations for Sustainable Brand Personalities: An Empirical Study (2021)Recommendations for Sustainable Brand Per…Brand Love (2011)Brand LoveWhy Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Why Ethical Consumers Don’t W…Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Brand Attachment and Brand At…Between facets and domains: 10 aspects of the Big Five. (2007)Between facets and domains: 1…Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Sustainable Food Consumption:…Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Can socio-demographics still …The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)The Big Five Trait taxonomy: …Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Green consumers in the 1990s: Profile and implications for advertising (1996)Green consumers in the 1990s:…Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers (1994)Mini-Markers: A Brief Version…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A comparison of three structural models for personality: The Big Three, the Big Five, and the Alternative Five. (1993)A comparison of three structu…The development of markers for the Big-Five factor structure. (1992)The development of markers fo…An Introduction to the Five‐Factor Model and Its Applications (1992)An Introduction to the Five‐F…Possessions and the Extended Self (1988)Possessions and the Extended …Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty (2025)Enhancing Brand Value Through…Developing a typology of sustainable apparel consumer: An application of grounded theory (2023)Developing a typology of sust…Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam (2022)Brand Development Through Sus…Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust (2022)Analysis of the Impact of Air…Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector (2021)Development of a sustainable …An alternative "description of personality": The Big-Five factor structure. 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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1999The Big Five Trait taxonomy: History, measurement, and theoretical perspectives.7,993 cited
  • 1992An Introduction to the Five‐Factor Model and Its Applications6,832 cited
  • 1992The development of markers for the Big-Five factor structure.5,506 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2006Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap2,520 cited
  • 2010Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers2,294 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 2007Between facets and domains: 10 aspects of the Big Five.1,918 cited
  • 1994Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers1,706 cited
  • 2003Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation1,692 cited
  • 2011Brand Love1,603 cited
  • 1996Green consumers in the 1990s: Profile and implications for advertising1,580 cited
  • 2010Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers

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1,416 cited
  • 1993A comparison of three structural models for personality: The Big Three, the Big Five, and the Alternative Five.1,389 cited
  • Cited by

    • 2025Enhancing Brand Value Through Circular Economy Service Quality: The Mediating Roles of Customer Satisfaction, Brand Image, and Customer Loyalty24 cited
    • 2022Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam16 cited
    • 2021Development of a sustainable brand identity model: fostering the implementation of SDGs in the Brazilian power sector16 cited
    • 2022Analysis of the Impact of Airbnb Brand Personality on Consumer Involvement and Institutional Trust11 cited
    • 2023Developing a typology of sustainable apparel consumer: An application of grounded theory9 cited