SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Market targeting with social influences and risk aversion in a co-branding alliance · Study

ArticleShelves

ArticleMarket targeting with social influences and risk aversion in a co-branding alliance

Qiao Zhang2021

Article2021

Market targeting with social influences and risk aversion in a co-branding alliance

Qiao Zhang · Jing Chen · Jun Lin

29 citations·0/0 files stored·European Journal of Operational Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

References

1959Portfolio Selection: Efficient Diversification of Investments 1994A Course in Game Theory 1999Pricing and the Newsvendor Problem: A Review with Extensions 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes 2006Drivers of Brand Extension Success 1996Composite Branding Alliances: An Investigation of Extension and Feedback Effects 2005Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects 2005Conspicuous Consumption and Sophisticated Thinking

Cited by

2024Risk-averse behavior and incentive policies: A new perspective on spatial–temporal traceability supervision in construction logistics supply chains 2023Collaborative-commerce in supply chains: A review and classification of analytical models 2023The selection of sales channels considering consumer behavior preferences in a co-branding strategy 2022Socially responsible product-positioning: Impact of halo/horns spillover on product image 2024Brand extension strategy in the presence of carbon tax regulation policy and social influence

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2018From Karl Lagerfeld to Erdem: a series of collaborations between designer luxury brands and fast-fashion brandsarticle · 12 shared references 2019Market targeting and information sharing with social influences in a luxury supply chainarticle · 10 shared references 2019Optimal advertisement budget allocation and coordination in luxury fashion supply chains with multiple brand-tier productsarticle · 9 shared references 2018Parent brands’ influence on co-brand’s perception: a model-based approacharticle · 8 shared references 2021Success drivers of co‐branding: A meta‐analysisarticle · 7 shared references 2013Towards the formation of consensus in the domain of co-branding: Current findings and future prioritiesarticle · 7 shared references

Details

Year2021

Typearticle

Published2021-05-25

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations29

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1016/j.ejor.2021.05.022

openalex_workW3164538331

Links

Imported from OpenAlex (CC0) — nothing here is generated.