Research Trends and Mapping on Social Media in SMEs: A Bibliometric Analysis

Abdurrahman Rahim Thaha · Erna Maulina · Anang Muftiadi · Mohammad Benny Alexandri

13 citations0/0 files storedLincoln (University of Nebraska)

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SMEs Development and Digital Marketing Digital Marketing and Social Media scientometrics and bibliometrics research

Abstract

As the backbone of the economy from various countries, SMEs use social media in their business activities. This study aims to determine trends and maps in social media and SMEs research from the Scopus database. This study uses bibliometric analysis on the Scopus database from 2009 to 2020. Social Media and SMEs search string use in titles, abstracts, keywords, and English article in the Scopus database. Further filtering by reading article content unrelated to SMEs to eliminate irrelevant articles. Search results were processed with VOSviewer software to acquire trends and co-occurrences of article keywords. A total of 210 articles were found from 2009-2020, with the number of publications increasing every year. The United Kingdom and the United States have a significant role in the article social media and SMEs on Scopus. Three cluster topics were found: the adoption of social media in SMEs, social media technology's role in SMEs innovation and entrepreneurship, and social networks' role in SMEs marketing.

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2009Software survey: VOSviewer, a computer program for bibliometric mapping 2011Social media? Get serious! Understanding the functional building blocks of social media 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands 1999Knowledge Discovery through Co-Word Analysis.2015The usage of digital marketing channels in SMEs 2017Forecasting social CRM adoption in SMEs: A combined SEM-neural network method 2013Exploring social media adoption in small to medium-sized enterprises in Ireland 2014Social Media Tools Adoption and Use by SMES

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