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Research Trends and Mapping on Social Media in SMEs: A Bibliometric Analysis
15 references·0 citing·49 second hop
Research Trends and Mapping on Social Media in SMEs: A Bibliometric Analysis (2021)Research Trends and Mapping on Social Med…Managing knowledge through social media (2018)Managing knowledge through so…How to enhance SMEs customer involvement using social media: The role of Social CRM (2018)How to enhance SMEs customer …Social media: open innovation in SMEs finds new support (2017)Social media: open innovation…Linking social media to customer relationship management (CRM): a qualitative study on SMEs (2017)Linking social media to custo…Forecasting social CRM adoption in SMEs: A combined SEM-neural network method (2017)Forecasting social CRM adopti…Handbook of Bibliometric Indicators: Quantitative Tools for Studying and Evaluating Research (2016)Handbook of Bibliometric Indi…Digital channels diminish SME barriers: the case of the UK (2016)Digital channels diminish SME…The usage of digital marketing channels in SMEs (2015)The usage of digital marketin…Social Media Tools Adoption and Use by SMES (2014)Social Media Tools Adoption a…Exploring social media adoption in small to medium-sized enterprises in Ireland (2013)Exploring social media adopti…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…A relational database for bibliometric analysis (2010)A relational database for bib…Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Software survey: VOSviewer, a…Knowledge Discovery through Co-Word Analysis. (1999)Knowledge Discovery through C…The diffusion of innovations (1983)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Users of the world, unite! The challenges and opportunities of Social Media (2009)Business to business digital content marketing: marketers’ perceptions of best practice (2014)Harnessing marketing automation for B2B content marketing (2015)Social media marketing and advertising (2015)Competing paradigms in qualitative research. (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Examining the impact of managerial involvement with social media on exporting firm performance (2017)Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE (2017)Social media as a resource in SMEs’ sales process (2017)The Practice of Social Research. (1976)The Practice of Social Research (1989)Why Don’t Men Ever Stop to Ask for Directions? Gender, Social Influence, and Their Role in Technology Acceptance and Usage Behavior1 (2000)How social media applications affect B2B communication and improve business performance in SMEs (2016)Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs) (2017)The effect of social media on firm performance (2017)The Strength of Weak Ties (1973)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy (2012)Social Media in Tourism and Hospitality: A Literature Review (2013)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)CiteSpace II: Detecting and visualizing emerging trends and transient patterns in scientific literature (2005)Visualizing Bibliometric Networks (2014)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)How to conduct a bibliometric analysis: An overview and guidelines (2021)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)SMEs and Marketing: A Systematic Literature Review (2016)Digital Entrepreneurship and its Role in Innovation Systems: A Systematic Literature Review as a Basis for Future Research Avenues for Sustainable Transitions (2020)SMEs and digital transformation during a crisis: The emergence of resilience as a second-order dynamic capability in an entrepreneurial ecosystem (2022)On the Evaluation of Structural Equation Models (1988)Diffusion of Innovations 1 (2019)Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Revealing customers’ satisfaction and preferences through online review analysis: The case of Canary Islands hotels (2019)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Twitter mood predicts the stock market (2011)Business Intelligence and Analytics: From Big Data to Big Impact (2012)An integrated framework of change management for social CRM implementation (2020)Social media data analytics for business decision making system to competitive analysis (2021)Unveiling just-in-time decision support system using social media analytics: a case study on reverse logistics resource recycling (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)25years at Knowledge-Based Systems: A bibliometric analysis (2015)Visualizing the intellectual structure and evolution of innovation systems research: a bibliometric analysis (2015)
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References

  • 2009Software survey: VOSviewer, a computer program for bibliometric mapping21,418 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,004 cited
  • 1999Knowledge Discovery through Co-Word Analysis.640 cited
  • 2015The usage of digital marketing channels in SMEs580 cited
  • 2017Forecasting social CRM adoption in SMEs: A combined SEM-neural network method239 cited
  • 2013Exploring social media adoption in small to medium-sized enterprises in Ireland220 cited
  • 2014Social Media Tools Adoption and Use by SMES165 cited
  • 2017Linking social media to customer relationship management (CRM): a qualitative study on SMEs154 cited
  • 2018How to enhance SMEs customer involvement using social media: The role of Social CRM128 cited
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  • 2016Digital channels diminish SME barriers: the case of the UK65 cited
  • 2010

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A relational database for bibliometric analysis
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