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Discriminant Validity: A Comparison of CBSEM and Consistent PLS using Fornell & Larcker and HTMT Approaches

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References

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1979A Paradigm for Developing Better Measures of Marketing Constructs16,553 cited
2016Using PLS path modeling in new technology research: updated guidelines7,156 cited
2014Common Beliefs and Reality About PLS3,328 cited
2017Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods2,575 cited
2015Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies2,105 cited
1981Construct Validity: A Review of Basic Issues and Marketing Practices1,196 cited
2013A Critical Examination of Common Beliefs About Partial Least Squares Path Modeling436 cited

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