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Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)

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References

2015Impulse Buying Behaviour of Generation Y in Fashion Retail68 cited
2017PENGARUH VISUAL MERCHANDISING TERHADAP IMPULSE BUYING MELALUI POSITIVE EMOTION PADA ZARA SURABAYA34 cited
2015Pengaruh Hedonic Shopping Motivation Terhadap Impulse Buying Pada Toko Online: Studi Pada Toko Online Zalora17 cited
2019PERAN SHOPPING ENJOYMENT MEMEDIASI PENGARUH HEDONIC MOTIVATION TERHADAP IMPULSE BUYING12 cited
2019PENGARUH HEDONIC SHOPPING TERHADAP IMPULSE BUYING YANG DIMEDIASI EMOSI POSITIF (SURVEI PADA KONSUMEN TOKO FASHION DI KOTA “X”)9 cited
2019PENGARUH VISUAL MERCHANDISING, ATMOSFER TOKO, DAN DISPLAY PRODUK TERHADAP IMPULSE BUYING PELANGGAN RAMAYANA DENPASAR9 cited
2018PENGARUH HEDONIC MOTIVES TERHADAP SHOPPING LIFESTYLE DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Malang Town Square yang melakukan pembelian tidak terencana)7 cited

Cited by

2025The Influence of Fear of Missing Out, Hedonic Shopping Motivation, and Flash Sales on Impulsive Buying during Shopee's Twin Date Promo Event (A Study on Students of Muhammadiyah University Purwokerto)5 cited

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