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Pengaruh Viral Marketing dan Brand Awareness terhadap Niat Beli pada Burger King Indonesia

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2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
2018How smartphone advertising influences consumers' purchase intention652 cited
2015Social Media and Its Role in Marketing260 cited
2019Understanding purchase intention of university students towards skin care products144 cited
2018Influence Dimensions of Brand Equity on Purchase Intention Toward Smartphone in Malaysia16 cited

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2022Pengaruh Brand Awareness, Consumer Trust, Percived Value, Dan Word of Mouth Terhadap Purchase Intention Konsumen Situs Belanja Online shopee Di Yogyakarta6 cited

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