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Charting consumers' continued social commerce intention

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3,918 cited

2001Hedonic and utilitarian motivations for online retail shopping behavior3,219 cited

2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited

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2024What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective18 cited
2024How do I deal with complex social commerce landscape? Understanding continuance intention using approach and avoidance motivations model10 cited