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ArticleA study on the downloading intention of fashion retailers’ apps

Miguel Llorens Marín2021

Article2021

A study on the downloading intention of fashion retailers’ apps

Miguel Llorens Marín · Adolfo Hernández

8 citations·0/0 files stored·Journal of Marketing Analytics

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Technology Adoption and User Behaviour Digital Marketing and Social Media Consumer Retail Behavior Studies

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References

2019Diffusion of Innovations 1 2003Diffusion of innovations.2016Understanding Customer Experience Throughout the Customer Journey 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?2009Customer Experience Creation: Determinants, Dynamics and Management Strategies 2015Customer experience management: toward implementing an evolving marketing concept 2004Technology as experience 2010Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues

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2022Engaging in Customer Citizenship Behaviours to Predict Customer Lifetime Value

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Year2021

Typearticle

Published2021-06-16

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations8

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1057/s41270-021-00117-8

openalex_workW3172282999

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