An Overview of Research on E-Commerce Adoption: Future Trends

Abstract

E-Commerce is one of the recent inventions and innovative ideas that enable firms to compete with larger market players. Moreover, e-commerce has sufficient potential and productivity. It became the centre of attraction of the many firms in various countries in the different parts of the world. The impact of e-commerce is enormous as it provides platforms for consumers and suppliers to make it a common platform for transactions of goods and services. Suppliers of goods and services considered it a very convenient platform to distribute goods and services. Consumers also considered it one of the best platforms for buying commodities as they can order the product from the online platform from anywhere, they want. Consumers can also compare the goods and services based on their quality, quantity, and price. Even these platforms provide a manifesto to sell their/consumers commodities to the third party. This paper is trying to explain the meaning of e-commerce, the factors for the success of e-commerce, the adoptive e-commerce strategy of firms, reasons for adopting e-commerce, and significant constraints for the firm to adopt this e-commerce platform.

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