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Will the public pay for green products? Based on analysis of the influencing factors for Chinese’s public willingness to pay a price premium for green products
16 references·16 citing·48 second hopsampled
Will the public pay for green products? Based on analysis of the influencing factors for Chinese’s public willingness to pay a price premium for green products (2021)Will the public pay for green products? B…Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Determinants of Consumers' Gr…Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Factors Affecting Green Purch…The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)The influence factors on choi…Going green to be seen: Status, reputation, and conspicuous conservation. (2010)Going green to be seen: Statu…To buy or not to buy? A social dilemma perspective on green buying (2009)To buy or not to buy? A socia…Sustainable consumption: green consumer behaviour when purchasing products (2009)Sustainable consumption: gree…Nudge: improving decisions about health, wealth, and happiness (2008)Nudge: improving decisions ab…Signaling in Retrospect and the Informational Structure of Markets (2002)Signaling in Retrospect and t…Targeting consumers who are willing to pay more for environmentally friendly products (2001)Targeting consumers who are w…Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Price Perceptions and Consume…The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions (1992)The Influence of Familial and…Why we buy what we buy: A theory of consumption values (1991)Why we buy what we buy: A the…Measurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…Students and Housewives: Differences in Susceptibility to Reference Group Influence (1977)Students and Housewives: Diff…Job Market Signaling (1973)Job Market SignalingThe Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam (2025)The Impact of 7Ps Green Marke…The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior (2024)The power of online reviews: …The hidden reasons behind generation Z's green choices (2024)The hidden reasons behind gen…Promoting green choices: How price premium displays influence consumer preference for green products (2024)Promoting green choices: How …Blueprints to Benefits: Towards an Index to Measure the Impact of Sustainable Product Development on the Firm’s Bottom Line (2024)Blueprints to Benefits: Towar…What Triggers You to Buy Green Products? Explaining Through an Extended TPB Model (2023)What Triggers You to Buy Gree…Understanding Consumer Environmental Ethics and the Willingness to Use Green Products (2023)Understanding Consumer Enviro…Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value (2023)Modeling Positive Electronic …Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study (2023)Influence of Utilitarian and …How to win the green market? Exploring the satisfaction and sentiment of Chinese consumers based on text mining (2023)How to win the green market? …Do Consumers Prefer Sad Faces On Eco-Friendly Products? (2023)Do Consumers Prefer Sad Faces…Willingness to pay a premium price for green products: does a reference group matter? (2022)Willingness to pay a premium …Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era (2022)Role of Social Media Marketin…How does government regulation promote green product diffusion in complex network? An evolutionary analysis considering supply side and demand side (2022)How does government regulatio…How do businesses achieve sustainable success and improve the quality of products in the green competitive era? (2022)How do businesses achieve sus…Environmental innovation ambidexterity and customer relationship performance: evidence from the manufacturing industry in China (2022)Environmental innovation ambi…A theory of human motivation. 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References

  • 1973Job Market Signaling16,329 cited
  • 2008Nudge: improving decisions about health, wealth, and happiness11,572 cited
  • 1991Why we buy what we buy: A theory of consumption values4,924 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 2002Signaling in Retrospect and the Informational Structure of Markets2,446 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 2010Going green to be seen: Status, reputation, and conspicuous conservation.2,166 cited
  • 1993Price Perceptions and Consumer Shopping Behavior: A Field Study1,774 cited
  • 2009Sustainable consumption: green consumer behaviour when purchasing products1,614 cited
  • 2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
  • 2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior1,317 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 1992The Influence of Familial and Peer-Based Reference Groups on Consumer Decisions919 cited
  • 2011The influence factors on choice behavior regarding green products based on the theory of consumption values854 cited

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  • 1977Students and Housewives: Differences in Susceptibility to Reference Group Influence746 cited
  • 2009To buy or not to buy? A social dilemma perspective on green buying658 cited
  • Cited by

    • 2022Role of Social Media Marketing Activities in Influencing Customer Intentions: A Perspective of a New Emerging Era261 cited
    • 2022Willingness to pay a premium price for green products: does a reference group matter?63 cited
    • 2022How does government regulation promote green product diffusion in complex network? An evolutionary analysis considering supply side and demand side63 cited
    • 2024The power of online reviews: Exploring information asymmetry and its impact on green product purchasing behavior62 cited
    • 2023Understanding Consumer Environmental Ethics and the Willingness to Use Green Products55 cited
    • 2023How to win the green market? Exploring the satisfaction and sentiment of Chinese consumers based on text mining51 cited
    • 2024Promoting green choices: How price premium displays influence consumer preference for green products36 cited
    • 2023Modeling Positive Electronic Word of Mouth and Purchase Intention Using Theory of Consumption Value36 cited
    • 2024The hidden reasons behind generation Z's green choices35 cited
    • 2025The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam22 cited
    • 2022How do businesses achieve sustainable success and improve the quality of products in the green competitive era?21 cited
    • 2023Influence of Utilitarian and Hedonic Attributes on Willingness to Pay Green Product Premiums and Neural Mechanisms in China: An ERP Study20 cited
    • 2023What Triggers You to Buy Green Products? Explaining Through an Extended TPB Model17 cited
    • 2024Blueprints to Benefits: Towards an Index to Measure the Impact of Sustainable Product Development on the Firm’s Bottom Line14 cited
    • 2022Environmental innovation ambidexterity and customer relationship performance: evidence from the manufacturing industry in China14 cited
    • 2023Do Consumers Prefer Sad Faces On Eco-Friendly Products?13 cited