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Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain
16 references·1 citing·52 second hop
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References

  • 2006Measuring Service Quality in E-Retailing1,065 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 2013Integrating Service Quality with System and Information Quality: An Empirical Test in the E-Service Context1431 cited
  • 2006Towards an understanding of total service quality in hotels376 cited
  • 2015Service supply chain management: A review of operational models368 cited
  • 2012Supply chain coordination through cooperative advertising with reference price effect336 cited
  • 2016Airbnb: Online targeted advertising, sense of power, and consumer decisions299 cited
  • 2016Creating Value in Online Communities: The Sociomaterial Configuring of Strategy, Platform, and Stakeholder Engagement271 cited
  • 2013Integrating Muslim Customer Perceived Value, Satisfaction, Loyalty and Retention in the Tourism Industry: An empirical study264 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2014A survey of game-theoretic models of cooperative advertising246 cited
  • 2010A conceptual framework of hotel experience and customer‐based brand equity238 cited
  • 2015Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research207 cited
  • 2003Retail promotions with negative brand image effects: Is cooperation possible?

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203 cited
  • 2015Work environment and atmosphere: The role of organizational support in the creativity performance of tourism and hospitality organizations198 cited
  • 2018A mixed method investigation of sharing economy driven car-hailing services: Online and offline perspectives174 cited
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    • 2022Quality Effort Strategy of O2O Takeout Service Supply Chain under Three Operation Modes9 cited