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Differential game model of cooperative advertising in a supply chain with deteriorating items, competing retailers and reference price effects
16 references·0 citing·45 second hop
Differential game model of cooperative advertising in a supply chain with deteriorating items, competing retailers and reference price effects (2021)Differential game model of cooperative ad…Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect (2019)Optimal joint dynamic pricing…Dynamic cooperation strategies of the closed-loop supply chain involving the internet service platform (2019)Dynamic cooperation strategie…Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising (2018)Vendor Management Inventory w…Differential game model of joint emission reduction strategies and contract design in a dual-channel supply chain (2018)Differential game model of jo…Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price (2018)Cooperative advertising: A wa…Supply chain decisions with reference quality effect under the O2O environment (2017)Supply chain decisions with r…Sustaining cooperation in a differential game of advertising goodwill accumulation (2016)Sustaining cooperation in a d…Joint pricing and advertising strategy with reference price effect (2016)Joint pricing and advertising…Price promotion with reference price effects in supply chain (2015)Price promotion with referenc…Myopic vs. far-sighted behaviours in a revenue-sharing supply chain with reference quality effects (2015)Myopic vs. far-sighted behavi…Supply chain coordination through cooperative advertising with reference price effect (2012)Supply chain coordination thr…Retail promotions with negative brand image effects: Is cooperation possible? (2003)Retail promotions with negati…A differential game of retailer promotions (2003)A differential game of retail…Cooperative Advertising in a Marketing Channel (2001)Cooperative Advertising in a …Dynamic cooperative advertising in a channel (2000)Dynamic cooperative advertisi…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Optimal Advertising Policy Under Dynamic Conditions (1976)Family as a source of consumer‐based brand equity (2007)Channel coordination in green supply chain management (2012)Dynamic Noncooperative Game Theory (1982)Managing Channel Profits (1983)Coordinating Contracts for Decentralized Supply Chains with Retailer Promotional Effort (2004)A survey of game-theoretic models of cooperative advertising (2014)Sales Promotion: Concepts, Methods and Strategies (1990)Managing Advertising and Promotion for Long-Run Profitability (1999)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Co-op advertising and pricing models in manufacturer–retailer supply chains (2008)Examining the role of advertising and sales promotions in brand equity creation (2011)Mental Accounting and Consumer Choice (1985)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Mental Accounting and Consumer Choice (2008)Co-op advertising and emission reduction cost sharing contracts and coordination in low-carbon supply chain based on fairness concerns (2016)Green product supply chain contracts considering environmental responsibilities (2018)Effects of government subsidies on green technology investment and green marketing coordination of supply chain under the cap-and-trade mechanism (2021)Supply Chain Coordination with Contracts (2003)Reference Price Research: Review and Propositions (2005)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Cost-sharing contract design in a low-carbon service supply chain (2019)Green product design considering functional-product reference (2019)Trade-in for remanufactured products: Pricing with double reference effects (2020)Optimal Control Theory : Applications to Management Science and Economics (2000)A systematic review of decision-making in remanufacturing (2020)Joint service, pricing and advertising strategies with tourists’ green tourism experience in a tourism supply chain (2021)Differential Games in Economics and Management Science (2000)Sustainable supply chains: An introduction (2007)The Driver of Green Innovation and Green Image – Green Core Competence (2007)Carbon emission transfer strategies in supply chain with lag time of emission reduction technologies and low-carbon preference of consumers (2020)Sustainable supply chain management considering technology investments and government intervention (2021)Decision models of pricing and carbon emission reduction for low-carbon supply chain under cap-and-trade regulation (2023)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Data quality for data science, predictive analytics, and big data in supply chain management: An introduction to the problem and suggestions for research and applications (2014)Altruistic mode selection and coordination in a low-carbon closed-loop supply chain under the government's compound subsidy: A differential game analysis (2022)Industry 4.0-driven operations and supply chains for the circular economy: a bibliometric analysis (2022)RETRACTED: Net zero supply chain performance and industry 4.0 technologies: Past review and present introspective analysis for future research directions (2023)Recent trends in modeling of deteriorating inventory (2001)Modelling dynamic freshness-keeping effort over a finite time horizon in a two-echelon online fresh product supply chain (2020)Sustainable supply chain management for perishable products in emerging markets: An integrated location-inventory-routing model (2021)A data-driven decision support system with smart packaging in grocery store supply chains during outbreaks (2022)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)From Generic to Branded: A Model of Spillover in Paid Search Advertising (2011)
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 2012Supply chain coordination through cooperative advertising with reference price effect336 cited
  • 2000Dynamic cooperative advertising in a channel249 cited
  • 2003Retail promotions with negative brand image effects: Is cooperation possible?203 cited
  • 2018Differential game model of joint emission reduction strategies and contract design in a dual-channel supply chain192 cited
  • 2001Cooperative Advertising in a Marketing Channel150 cited
  • 2015Myopic vs. far-sighted behaviours in a revenue-sharing supply chain with reference quality effects97 cited
  • 2016Joint pricing and advertising strategy with reference price effect94 cited
  • 2019Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect86 cited
  • 2019Dynamic cooperation strategies of the closed-loop supply chain involving the internet service platform78 cited
  • 2018Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising77 cited
  • 2003A differential game of retailer promotions74 cited
  • 2017Supply chain decisions with reference quality effect under the O2O environment71 cited
  • 2015Price promotion with reference price effects in supply chain65 cited

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  • 2018Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price62 cited
  • 2016Sustaining cooperation in a differential game of advertising goodwill accumulation53 cited
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