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Cooperative Advertising in a Marketing Channel · Study

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ArticleCooperative Advertising in a Marketing Channel

Steffen Jørgensen2001

Article2001

Cooperative Advertising in a Marketing Channel

Steffen Jørgensen · Sihem Taboubi · Georges Zaccour

150 citations·0/0 files stored·Journal of Optimization Theory and Applications

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Supply Chain and Inventory Management Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 2000Dynamic cooperative advertising in a channel 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels 1999Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment 1972Vertical Cooperative Advertising Ventures 1996Modelling Cooperative Advertising Decisions in Franchising 1992A Dynamic Model of Channel Member Strategies for Marketing Expenditures

Cited by

2021Effects of government subsidies on green technology investment and green marketing coordination of supply chain under the cap-and-trade mechanism 2019Cost-sharing contract design in a low-carbon service supply chain 2014Cooperative Advertising Models in Supply Chain Management: A Review 2010Retail competition and cooperative advertising 2019Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011A game theoretical study of cooperative advertising with multiple retailers in a distribution channelarticle · 8 shared references 2008Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategiesother · 8 shared references 2014Cooperative Advertising Models in Supply Chain Management: A Reviewchapter · 7 shared references 2005A Differential Game of Advertising for National and Store Brandschapter · 7 shared references 2013Cooperative Advertising in a Supply Chain with Horizontal Competitionarticle · 7 shared references 2014Coordination of Cooperative Advertising in a Two‐Period Fashion and Textiles Supply Chainarticle · 7 shared references

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Year2001

Typearticle

Published2001-07-01

VenueJournal of Optimization Theory and Applications

ISSN-L0022-3239

Languageen

Citations150

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1023/a:1017547630113

openalex_workW1575435306

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2007

EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS

2008Advertising strategies in a franchise system

2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach