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Cooperative Advertising in a Marketing Channel

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References

1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
1976Optimal Advertising Policy Under Dynamic Conditions907 cited
2000Dynamic cooperative advertising in a channel249 cited
1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
1999Manufacturer Allowances and Retailer Pass-Through Rates in a Competitive Environment187 cited
1972Vertical Cooperative Advertising Ventures186 cited
1996Modelling Cooperative Advertising Decisions in Franchising185 cited
1992A Dynamic Model of Channel Member Strategies for Marketing Expenditures172 cited

Cited by

2021Effects of government subsidies on green technology investment and green marketing coordination of supply chain under the cap-and-trade mechanism267 cited
2019Cost-sharing contract design in a low-carbon service supply chain132 cited
2014Cooperative Advertising Models in Supply Chain Management: A Review117 cited
2010Retail competition and cooperative advertising106 cited
2019Optimal joint dynamic pricing, advertising and inventory control model for perishable items with psychic stock effect86 cited
2007EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS86 cited

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2008Advertising strategies in a franchise system83 cited

2016Cooperative advertising and pricing in a manufacturer-retailer supply chain with a general demand function; A game-theoretic approach82 cited

2019Platform-led green advertising: Promote the best or promote by performance81 cited

2017Supply chain decisions with reference quality effect under the O2O environment71 cited

2008On the coordination of dynamic marketing channels and two-part tariffs67 cited

2011On a cooperative advertising model for a supply chain with one manufacturer and one retailer65 cited

2011Optimal Advertising and Pricing in a Dynamic Durable Goods Supply Chain62 cited

2018Cooperative advertising: A way escaping from the prisoner’s dilemma in a supply chain with sticky price62 cited

2006Developments in differential game theory and numerical methods: economic and management applications60 cited

2005A Differential Game of Advertising for National and Store Brands58 cited