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The unbearable lightness of buying
16 references·4 citing·44 second hop
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References

  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 2009Impulse buying and variety seeking: A trait-correlates perspective454 cited
  • 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
  • 2003Understanding brand performance measures: using Dirichlet benchmarks435 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 2016Brand love: development and validation of a practical scale390 cited
  • 2012The Evolution of Brand Preferences: Evidence from Consumer Migration381 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1999Managing Brands for the Long Run: Brand Reinforcement and Revitalization Strategies251 cited
  • 1989Repeat-Buying: Facts, Theory and Applications.245 cited
  • 2004Conceptualizing and measuring brand salience212 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 1995Empirical Generalizations About Market Evolution and Stationarity

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185 cited
  • 2016Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases182 cited
  • Cited by

    • 2022Death by 1000 ‘true fans’: Do marketing laws apply to music listening?13 cited
    • 2023Valuing the contribution of ultra‐light buyers9 cited
    • 2023When Brands Go Dark: A Replication and Extension8 cited
    • 2025How Heterogeneous Are Music Genre Listeners?2 cited