Advertising Discourse

Abstract

Product advertising is more than a simple announcement of a product's availability, price, and features. It has evolved into a form of social discourse that taps into styles and ideologies that people unconsciously recognize as part of normal discourse. Each brand product has developed its own discourse style to match the social image it intends to create and disseminate as part of its marketing strategy. Thus, there are discourse styles for cosmetics, beers, automobiles, and the like that tap into discourse levels or registers of the targeted audience. This article will look at this aspect of advertising, which makes it a powerful form of everyday discourse that people no longer recognize as part of marketing strategy.

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