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Tracy Maylett and Matthew Wride plowed through tens of thousands of cases and millions of data points, figured out what actually tips the scale of engagement, and now are sharing what you can do to attract and retain top performing empoloyees by building the right employee experience for your organization. Until you understand who is putting in a full and smart effort each day, you don't know where to focus your leadership attention. Who is fully engaged, but not in serving their customers--instead, they're engaged in serving themselves? As you look behind the engagement headlines, you're compelled to ask why so many people care so little about their work--or their customers. Perhaps we should look at this through a different lens, Maybe it's not because they're selfish and lazy. There are dozen of factors that turn a job into, well, a job--and not a dream. In this book, the authors are trying to find those forces and learn how to change them, so leaders could move from complaining about low engagement to measuring and changing the experience. And with a rise in employee engagement, so rises the customer experience.
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