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The anatomy of a rivalry: the role of resentment in the development of brand attitudes
16 references·0 citing·44 second hop
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References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1971Social categorization and intergroup behaviour5,559 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2001Brand Community3,994 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2014Putting Time in Perspective: A Valid, Reliable Individual-Differences Metric2,147 cited
  • 2011Brand Love1,603 cited
  • 2004Narrative Processing: Building Consumer Connections to Brands1,397 cited
  • 2004The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior1,069 cited
  • 1997Emotional responses to goal attainment: Strength of regulatory focus as moderator.876 cited
  • 2009Conceptualization and measurement of temporal focus: The subjective experience of the past, present, and future763 cited
  • 1985Happiness and reminiscing: The role of time perspective, affect, and mode of thinking.612 cited
  • 2010The Psychology of Rivalry: A Relationally Dependent Analysis of Competition

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573 cited
  • 2002Envy, Resentment, Schadenfreude, and Sympathy: Reactions to Deserved and Undeserved Achievement and Subsequent Failure389 cited
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