SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation
16 references·1 citing·40 second hop
Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation (2021)Priming effect of celebrities on consumer…It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness (2012)It Is a Match: The Impact of …The silence of the library: Environment, situational norm, and social behavior. (2003)The silence of the library: E…The effects of stereotype activation on behavior: A review of possible mechanisms. (2001)The effects of stereotype act…The automated will: Nonconscious activation and pursuit of behavioral goals. (2001)The automated will: Nonconsci…Celebrity Endorsement: A Literature Review (1999)Celebrity Endorsement: A Lite…The relation between perception and behavior, or how to win a game of Trivial Pursuit. (1998)The relation between percepti…Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (1996)Automaticity of social behavi…Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. (1996)Automaticity of social behavi…The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase (1991)The Impact of Celebrity Spoke…Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness (1990)Construction and Validation o…An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep (1990)An Investigation into the “Ma…Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective (1985)Physical Attractiveness of th…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…The Influence of Source Credibility on Communication Effectiveness (1951)The Influence of Source Credi…Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market (2023)Role of Intrinsic and Extrins…The Structure of Scientific Revolutions (1963)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Attitudes and Persuasion: Classic and Contemporary Approaches (1981)The Elaboration Likelihood Model of Persuasion (1986)The Measurement of Meaning (1957)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users (2016)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)What is beautiful is good. (1972)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs (2000)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)The Handbook of Social Psychology (1969)Telling more than we can know: Verbal reports on mental processes. (1977)Social Learning Theory. (1978)The chameleon effect: The perception-behavior link and social interaction. (1999)Self-regulation and depletion of limited resources: Does self-control resemble a muscle? (2000)Working memory: looking back and looking forward (2003)The Principles of Psychology (1891)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Intrinsic Motivation and Self-Determination in Human Behavior (1988)Does changing behavioral intentions engender behavior change? A meta-analysis of the experimental evidence. (2006)On seeing human: A three-factor theory of anthropomorphism. (2007)The Power of Feedback (2007)Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit (2019)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Bases of Social Power (1986)Framing Processes and Social Movements: An Overview and Assessment (2000)Reflective and Impulsive Determinants of Social Behavior (2004)
this work references cited by second hop

References

  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,365 cited
  • 1951The Influence of Source Credibility on Communication Effectiveness3,678 cited
  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,263 cited
  • 1996Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action.2,749 cited
  • 1996Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action.2,637 cited
  • 2001The automated will: Nonconscious activation and pursuit of behavioral goals.1,919 cited
  • 1999Celebrity Endorsement: A Literature Review1,831 cited
  • 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,338 cited
  • 1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,319 cited
  • 1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase1,277 cited
  • 2001The effects of stereotype activation on behavior: A review of possible mechanisms.817 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 1998The relation between perception and behavior, or how to win a game of Trivial Pursuit.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

797 cited
  • 2012It Is a Match: The Impact of Congruence between Celebrity Image and Consumer Ideal Self on Endorsement Effectiveness691 cited
  • 2003The silence of the library: Environment, situational norm, and social behavior.664 cited
  • Cited by

    • 2023Role of Intrinsic and Extrinsic Cues on Consumers’ Perceived Product Quality in an Emerging Market6 cited