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"Humanized Robots": A Proposition of Categories to Understand Virtual Influencers

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383 cited

2014Digital Footprints: Opportunities and Challenges for Online Social Research381 cited

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2023Risk, Trust, and the Roles of Human Versus Virtual Influencers133 cited
2023Virtual influencers as an emerging marketing theory: A systematic literature review129 cited
2023Social media users’ affective, attitudinal, and behavioral responses to virtual human emotions55 cited
2024Automated Communication’s Impact on Strategic Communication: Implications from a Systematic Review14 cited