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Precio en mercadotecnia: Una revisión bibliográfica desde la percepción en Latinoamérica
16 references·0 citing·46 second hop
Precio en mercadotecnia: Una revisión bibliográfica desde la percepción en Latinoamérica (2021)Precio en mercadotecnia: Una revisión bib…Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market (2012)Effects of store image and st…Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality (2009)Do consumer expectations matc…The price-perceived quality relationship: A meta-analytic review and assessment of its determinants (2007)The price-perceived quality r…Fundamentos de marketing (2007)Fundamentos de marketingCustomer satisfaction in the restaurant industry: an examination of the transaction‐specific model (2006)Customer satisfaction in the …The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions (2004)The Price is Unfair! A Concep…Macro-Economic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research (2001)Macro-Economic Determinants o…Consumer perceived value: The development of a multiple item scale (2001)Consumer perceived value: The…The role of perceived risk in the quality-value relationship: A study in a retail environment (1999)The role of perceived risk in…An Empirical Analysis of Internal and External Reference Prices Using Scanner Data (1992)An Empirical Analysis of Inte…The Price Knowledge and Search of Supermarket Shoppers (1990)The Price Knowledge and Searc…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…The Influence of Price Differences and Brand Familiarity on Brand Preferences (1976)The Influence of Price Differ…Buyers' Subjective Perceptions of Price (1973)Buyers' Subjective Perception…Category judgment: A range-frequency model. (1965)Category judgment: A range-fr…On the Price Consciousness of Consumers (1961)On the Price Consciousness of…Review of Psychometric theory (2nd ed.). (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Perceptions of Chinese restaurants in the U.S.: What affects customer satisfaction and behavioral intentions? (2008)Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants (2009)Electronic Meal Experience: A Content Analysis of Online Restaurant Comments (2010)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Theory and Methods of Scaling (1958)Context effects in judgment: Adaptation level as a function of the mean, midpoint, and median of the stimuli. (1960)Range-frequency compromise in judgment. (1963)Self-serving biases in the attribution of causality: Fact or fiction? (1975)Estimating within-group interrater reliability with and without response bias. (1984)Norm theory: Comparing reality to its alternatives. (1986)Conditional logit analysis of qualitative choice behavior (1972)Prospect theory: An analysis of decision under risk (1988)The evolution and future of national customer satisfaction index models (2001)Consumer Perceptions of Price (Un)Fairness (2003)Mental Accounting and Consumer Choice (2008)Customer Experience Management in Retailing: Understanding the Buying Process (2009)A Theory of the Allocation of Time (1965)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Prospect Theory: An Analysis of Decision under Risk (1979)Price Perceptions and Consumer Shopping Behavior: A Field Study (1993)Heart and Mind in Conflict: the Interplay of Affect and Cognition in Consumer Decision Making (1999)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Competitive Advantage of Nations (1991)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Value-based Adoption of Mobile Internet: An empirical investigation (2005)Enhance green purchase intentions (2012)The Commitment-Trust Theory of Relationship Marketing (1994)An Integrative Model Of Organizational Trust (1995)Reference Price Research: Review and Propositions (2005)'It's Reducing a Human Being to a Percentage' (2018)The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants (2019)Means-end chains as goal hierarchies (1997)Customer Confusion: The Mobile Phone Market (2000)The Relative Importance of Perceived Ease of Use in IS Adoption: A Study of E-Commerce Adoption (2000)Correlates of Price Acceptability (1988)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,959 cited
  • 1999The role of perceived risk in the quality-value relationship: A study in a retail environment1,686 cited
  • 2004The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions1,537 cited
  • 1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
  • 1965Category judgment: A range-frequency model.1,113 cited
  • 2007Fundamentos de marketing993 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 2006Customer satisfaction in the restaurant industry: an examination of the transaction‐specific model645 cited
  • 1992An Empirical Analysis of Internal and External Reference Prices Using Scanner Data432 cited
  • 2007The price-perceived quality relationship: A meta-analytic review and assessment of its determinants341 cited
  • 2012Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market256 cited
  • 2009Do consumer expectations match experience? Predicting the influence of price and country of origin on perceptions of product quality208 cited
  • 1961On the Price Consciousness of Consumers192 cited

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  • 1976The Influence of Price Differences and Brand Familiarity on Brand Preferences181 cited
  • 2001Macro-Economic Determinants of Consumer Price Knowledge: A Meta-Analysis of Four Decades of Research176 cited
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