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The Analysis of Cognitive Moral in Bridging the Gap Between Internal Marketing and B2B Salespeople Performance
16 references·0 citing·49 second hop
The Analysis of Cognitive Moral in Bridging the Gap Between Internal Marketing and B2B Salespeople Performance (2021)The Analysis of Cognitive Moral in Bridgi…The General Theory of Marketing Ethics: A Revision and Three Questions (2006)The General Theory of Marketi…ON THE VALIDITY OF SUBJECTIVE MEASURES OF COMPANY PERFORMANCE (2004)ON THE VALIDITY OF SUBJECTIVE…Customer Satisfaction and Shareholder Value (2004)Customer Satisfaction and Sha…Relationship Marketing of Services Perspectives from 1983 and 2000 (2002)Relationship Marketing of Ser…Relationship marketing: strategic and tactical implications (1996)Relationship marketing: strat…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Learning Orientation, Working Smart, and Effective Selling (1994)Learning Orientation, Working…Ethical and Legal Foundations of Relational Marketing Exchanges (1993)Ethical and Legal Foundations…Behavior-Based and Outcome-Based Salesforce Control Systems (1993)Behavior-Based and Outcome-Ba…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Cognitive Moral Development and Marketing (1992)Cognitive Moral Development a…Understanding Customer Expectations of Service (1991)Understanding Customer Expect…Earnings Management During Import Relief Investigations (1991)Earnings Management During Im…Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Internal marketing and organi…The new marketing—Developing long-term interactive relationships (1987)The new marketing—Developing …Work and motivation (1964)Work and motivationCorporate Forecasts of Earnings Per Share and Stock Price Behavior: Empirical Test (1976)Earnings Management through Real Activities Manipulation (2003)Performance matched discretionary accrual measures (2005)The economic implications of corporate financial reporting (2005)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1964Work and motivation10,445 cited
  • 1991Earnings Management During Import Relief Investigations8,369 cited
  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1991Understanding Customer Expectations of Service1,403 cited
  • 2004Customer Satisfaction and Shareholder Value1,337 cited
  • 1994Learning Orientation, Working Smart, and Effective Selling1,172 cited
  • 2004ON THE VALIDITY OF SUBJECTIVE MEASURES OF COMPANY PERFORMANCE1,117 cited
  • 1987The new marketing—Developing long-term interactive relationships1,070 cited
  • 1993Ethical and Legal Foundations of Relational Marketing Exchanges827 cited
  • 1992Cognitive Moral Development and Marketing729 cited
  • 1993Behavior-Based and Outcome-Based Salesforce Control Systems635 cited
  • 1990Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level635 cited
  • 2006The General Theory of Marketing Ethics: A Revision and Three Questions622 cited
  • 1996Relationship marketing: strategic and tactical implications595 cited

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  • 2002Relationship Marketing of Services Perspectives from 1983 and 2000551 cited
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